In an era where consumers spend more time online than ever before, traditional marketing alone is no longer enough. Digital marketing has become a core strategy for businesses of all sizes to connect with their audiences, build brand awareness, and drive growth in measurable ways. But what exactly is digital marketing—and why does it matter so much?

In today’s digital-first world, having a website is only the beginning. If no one can find your site when they search online, you're missing out on potential customers and revenue. This is where SEO (Search Engine Optimization) becomes essential.